Influencer Marketing
Why Techie?
- We tailor unique Influencer Marketing strategies for each brand collaboration, harnessing the potential of content creators and micro/macro-influencers to amplify your brand's impact.
- We handle the entire spectrum: from identifying potential partners and negotiations to managing contracts, providing detailed briefs, tracking performance, handling invoicing, and ensuring impeccable packaging.
- Our approach to influencer marketing is rooted in genuine human connections, ensuring that our selection process remains unbiased and results in the most impactful influencers for your brand.
- Our approach is highly data-driven, with a strong focus on optimizing your Return on Ad Spend (ROAS) through strategic Influencer Marketing campaigns.
- We meticulously track progress using discount code tracking and UTM parameters where applicable, culminating in comprehensive reports that provide a holistic view of the results we've achieved, empowering you with a clear understanding of the outcomes.
Leveraging Content Creators and Influencers
We seamlessly integrate content creators into your creative team, serving as an extension that assists us in generating both branded and user-generated content. The beauty of this collaboration lies in securing full media rights, granting you the flexibility to utilize the content across all your marketing avenues.
Our chosen content creators typically boast follower counts over 10,000, also excelling in crafting top-tier content. This infusion can transform your Instagram feed, elevating its visual appeal, and can be seamlessly incorporated into your Paid Social campaigns, leading to a significant surge in Return on Ad Spend.
In parallel, we form partnerships with social media influencers who command substantial influence over their engaged follower base. These influencers wield considerable sway, facilitating increased traffic and revenue generation for your enterprise.
These influencer posts are structured as sponsored content, but their immediate impact is undeniable due to the vast reach of their followers across diverse social platforms such as Instagram, YouTube, TikTok, and more.
Qualities of an Effective Influencer
Engagement Rate (3% or higher)
Interactions through Comments & Content
Sentiment Analysis of Comments
Audience Composition – encompassing geographical distribution and gender/age breakdown Consistency and Quality of Content
This approach serves to verify the alignment of their audience with the brand’s objectives, confirming the absence of fraudulent followers, and ensuring comprehensive utilization of the features within their social media platforms.
Significance of Inclusivity
Among Influencers
We are strong proponents of collaborating with a diverse array of influencers to guarantee a representation of all potential customers. This inclusivity extends beyond factors like race, gender, or sexuality, encompassing considerations such as geographic location within a country, educational background, and personal style.
In Content Creation
During the briefing process, our approach extends beyond requesting a singular content style.
It is essential to receive a variety of content formats, including Instagram Reels, Carousels, Individual Images, and Stories. This strategy ensures comprehensive coverage across all content formats.